This post ‘Learning SEO setup Step-by-Step’ is entirely dedicated to newbies in blogging; we have elaborated in its entirety SEO setup for beginners. If you’re reading this article it is because you have come to terms on how important SEO is in website density.
No matter how hard you may try as a blogger or website manager, without proper implementation of SEO strategies, your journey to making impact in the world of information dissemination or product promotion haven’t started.
Search engine optimization (SEO) can be very difficult for young bloggers and that is the brain behind this guide to help you adjust and blog like a Pro. We are summarizing in simple terms everything you must consider to succeed as a young webmaster.
This article will serve as an eye-opener for blogger finding it difficult understanding some terms which end up confusing them more as we have discussed in simple terms what SEO setup is-all- about.
WHAT IS SEO
SEO which stands for Search Engine Optimization is a legal means of enhancing a website’s position in organic search results. From its full meaning we can grab the word optimization which means to improve or to enhance.
While you wiggle you your brain around what and how best to do SEO setup, bear in mind that the higher your website is positioned in search engine, the higher chances of visitors to click on it.
The history of SEO written by Loren Baker proves that around 90’s, SEO was introduced and today it has given lots of website owners more earnings and popularity.
For one to make it through Search Engine Optimization, he must be very creative, adopt workable techniques and keep researching and updating.
It works better by optimizing right websites for right searchers; that is, it helps in bringing your contents to the people that needs them the most.
You need arrange your content in order to best serve your audience, and also remember that it keeps updating latest versions, so follow up to be up-to-date.
WHY IS SEO VERY IMPORTANT?
The utmost goal of every advertising agency, social media outlet, and online/offline platforms is to direct huge traffic to their websites and what we know is that greater number of this traffic is compelled by search engines. Quora did a good job on what search engines does with traffic.
Organic search results when compared with paid advertisement, is way better as it is likely to have more clicks than paid advertisement.
Search engine optimization is very powerful because when set up properly can pay the website owner over a long era.
Simply put, search engine optimization provides 30X more traffic when compared with PPC both on mobile and desktop.
When you develop Quality content (which is discussed later in this article) marched with good Keywords (discussed after quality content) SEO will find a way to fling your content to Google first page (dream of every blogger). While in advertising you will need steady funding to drive traffic to your websites.
HOW SEARCH ENGINES WORK
- Picking the results
CRAWLING: Crawling or otherwise called spidering is a means of scanning through the website’s content, sections, links (both internal and external), keywords, images, headings, etc by using automatic small bots.
This critically means that anything found on the website’s page can be crawled. In its general duty, our good friend Crawler detects links (mostly hypertext) which when clicked directs one to other websites (backlinking). Finding it difficult understanding what backlink is all about? Check this precise post by small SEO tools.
INDEXING: Once the small bots (Crawlers) are done crawling your website, indexing is automatically done. The indexing platform is so big due to that crawling all websites takes time.
It is estimated one to ten days for indexing to be complete. Anytime you update your content, it must be crawled again. Also remember that until indexing is completed on your website, the result cannot show on search engines.
PICKING THE RESULTS: When visitors submit their search queries to search engines, search engine will investigate contents that properly match the search query.
That is to say search engines pick only results relevant to the submitted query. It considers the following factors according Lagorio
These are factors assumed to b very important for ranking to place. Most of them are very significant while some are mere assumption.
You can check out these ranking factors by Brain Dean of backlinko.
Consider these factors for optimal results;
- Backlink relevancy
- Quality content
- Your website load speed
- Keyword density
- Structure of your website
- Domain authority
- Internal linking.
STEP-BY-STEP GUIDE TO SEO SETUP
It is never an over statement when people say that every online experience starts with search engine, and as well 75% of all searches start from Google.
All content that appear on the first search page gets about 67% of all the clicks. Now you know why setting up SEO is important?. Following the optimization process, a website Would have an in-depth crawling and analysis.
WHITE HAT VS BLACK HAT AND GRAY HAT.
White Hat: When I started blogging, understanding the hats was one of the terms that actually gave me worries. White hat simply means SEO setup strategies, techniques, plans used by search engine rule, which basically focus in providing more value to people (website owners).
Black Hat: This refers to strategies and techniques used in spamming or better still fool search engines. SEO Pros have warned that website owners who use black hat are doing that at their own risk, as they stand the chance to be penalized, de-indexed as it has huge ethical implications. It is simply a process of using unethical means to rank your website in search engines.
Gray Hat: On the other hand, another hat stands between white hat and black hat and that is gray hat. As the name sounds, it is a blend of little white and little black.
While the white hat and black hat stand for good guy and bad guy respectfully, gray hat stands in-between them. The gray hat is not is entirely a bad hat nor is it a good hat.
With it, you are not tricking the system but trying to get advantage over other web users.
They have been lots of disagreements as to a standard on how a website should rank. Google set out rules for web owners to follow up if their content must compete for the first page.
But truth be told, some blogger will still meet up with these terms and still not rank. That has given web owners serious concern on how best to tackle this desperate.
Everyone one of us prays and work hard as well to be recognize after putting so much effort and trying to stand out.
For instance, while some bloggers are publishing 500-600 words per article, others are hitting it 2500 words. Yes! According to recent survey by my team, long and well structured article will take time to be indexed but will comfortably rank well on the first search page.
They have been lots of arguments on the number of words that is enough for an article, and the answer is NO LIMIT.
Let’s take for instance, you want to rank for the keyword “Cup” and you put up about 300 words describing what a cup is and probably how it looks, but I decided to write on “cup” and I develop a detailed article on cup, indicating types of cups, history of cup, colours, shapes, and some external links to stores selling cups.
Which do you think the search engine will rank best? You guess is as good as mine. Look, the search engine is very intelligent because they can only serve searchers with information they think is the best.
The searchers may be looking for wine cup, drinking cup or even where to buy one and since the queries are all in my content, it will rank.
Many may disagree with this, but that’s ok, it makes blogging more fun.
As mentor Neil Patel in All-in-one SEO tool rightly stated Google standards aren’t as clear-cut as they want us believe, and that is the damn truth. Take for example, Gilen in his result page for future of blogging that after meeting up with Google standards, his ranking is still on the bottom page and he has;
- Has more baclinks than his competitors
- Has more domain authority than his competitors
- Has more on-page mark up than his competitors
And yet Google starts that these are three cure ranking criteria. Not only Gilen has witnessed this disappoint, many web owners have registered their grievances time without numbers.
Now remember that search engines can be perfect sometimes, as anyone above you must be doing something better than as you’re trying; be it Black hat, gray hat or whatsoever, they must have something unique that search engines dictate. Find it.
There are no certain rules to blogging try to be unique, be different, blog with passion and take your time. Don’t rush.
ON-PAGE SEO VS OFF-PAGE SEO
In categorizing SEO, there are two main categories namely; On-page and Off-page SEO. They are very simple to understand as we have done a straight to the point explanation below.
On-page SEO: This category of SEO setup has to do with those factors that Google put into consideration for your website to rank. While optimizing your website, Google is looking at your contents, headlines, and structure of your page.
Categories Of On-page SEO setup.
Content quality and Keyword selection.
Content Quality: As Bill Gates rightly said in 1996, Content is King and that is the way out. Blogger (especially new bloggers) should put content quality as one of their priorities while publishing their articles.
No matter what you may have been told about consistency, content quality is still the key. Google is ever ready to serve searchers with what they (search engines) believe is the best.
Another example, a blogger published an article on the keyword “traffic” and thousands of other articles are online all pointing to the same keyword.
When searchers submits a query on what is traffic, Google only brigs out best of all the articles on the topic.
Google tries to give searchers exactly what they are searching for and the dream of every blogger is to be the one they (searchers) will find.
There is no shortcut to ranking; you must do the needful which revolves round quality content. Trying learning writing skills to help you improve and also network with other bloggers and see how and what they are doing.
New Content: though experts have indicated that regular posting can help improve your ranking on Google. In other hands, posting fresh content will go a long way in telling Google why they should put you on their first page.
It is seemingly difficult to develop new content as almost everything has been researched on.
Nevertheless, there is a way out which is to update your old articles and speed them up to date by adding more information and elaborating the facts.
Learn from Brain Dean of Backlinko whom published only 30 articles in two years, yet he is earning and still ranking. He keeps updating by adding new information.
Precise Answer: In all you publications, make sure you’re providing answers to questions that searchers are looking for. Stay away from jargon and go straight to the answer as Google provides searchers with the closest answer to their queries.
Keyword Selection: keyword selection is very important if you want to rank on Google.
We suggest that instead of looking for keywords with high search density, you should go for ones with low competition as you have higher tendency of ranking rather than competing with websites that have been there for years with great percentage of page authority and domain authority.
Option is to try long tail keywords because search values for those words will be lower and as well the competition.
Focus on what searchers are searching (intent) rather than what they are typing in. Always lookout for Google suggestion query which normally appears on the bottom of every search page.
Keyword Research: keyword research is one of the first things to put into consideration before you start writing your blog post.
Because your keyword must appear in your post title and also throughout your post. You can do well by reading post by Neil Patel on Keyword research on quick sprout which will give you a clear-cut of what you supposed to do and how to do them.
While you are considering putting up quality content, make sure you do your keyword research very well.
Your keywords appearing in your post doesn’t mean it should be in every paragraph. There are strategic places where keywords are meant to appear, mention your keywords 4-6 times depending on how long the article is and then on your;
· Mata description
Once you have quality content and a good keyword selection, you have to focus on the following;
For you to handle HTML, you don’t need to be a Pro in coding, as there are websites that can help you with some basic knowledge about coding.
Pay attention to the following HTML.
Title Tags: this has to do with what shows up in a browser when your content is opened in a new page. In blogs it is identified as the h1-tag which means the first heading of the content. There is always one h1-tag in every article. You can read up on everything you need to know about h1-tag.
Meta Description: the meta description is the excerpt which briefly describes the content of the article. It gives the searcher clear intention of what the article is all about.
Most meta descriptions carry the keywords. The meta description area shows which blogger that has the SEO setup knowledge because when you edit your meta description Google doesn’t end it with “…” or cut the sentence halfway.
Schema: it has to do with collaborative works of different search engines in ranking your website. It is as aspect to pay attention to, as it is little but a nice factor to consider.
Moz did a good job on how to get the most out of schema.
Thank you for your time going through our content. We hope this SEO Setup served your query?. Do you think there are areas of SEO setup we have not touched? feel free let your voice be heard. Use the comment box below, and don’t forget to share. Cheers!